DIRECT MAILING
DIRECT MAIL offers a personal, sensory experience that triggers consumer
emotions and action, while maximizing attention and recall. In this study, (see “Connecting for Action” on posts page) it held participant attention for 118% longer and stimulated 29% higher brand recall than digital advertising.
Direct mail’s impact on consumer attention, emotions and memory is extended and multiplied when we consider its lasting effect in their surrounding environments. That is, when consumers find mail interesting, they save it for future reference, share it with others and even display it in prominent areas of their homes.
